| 1. | Traditional strategic theories are used if the dominant strategy is industry strategy
如果主导战略是行业战略则用传统战略理论进行研究。 |
| 2. | An equilibrium in dominant strategies is a special case of a nash equilibrium ; a dominant strategy is optimal no matter what the other players do
优势策略均衡是纳什均衡中一个特殊的例子；无论其他参赛者做什么，优势战略就是最佳的。 |
| 3. | The third chapter focuses on the characters of media economy and discusses the importance of application tv measurement to tv media dominant strategy
本文第三章结合电视媒介的二重性特征，着重论述了收视率调查在电视媒一体竟争优势中的重要决策意义。 |
| 4. | But the environment of the tv media market has been changed , how to understand rating measurement and how to use rating measurement to get more superiority in the market competition exactly influence the dominant strategy of tv media
但是如何正确看待和使用收视率，直接影响电视媒体自身的传播效果和竞争策略。因此，进一步的研究和探讨收视率调查与电视媒体优势策略的关系无疑具有重要意义。 |
| 5. | This thesis aims to construct regional strategic theory and targets qianfeng company as the research object , starting from analyzing its external environment and the internal capacity to gain a insight of the main deficiencies and loopholes blocking the development of the enterprises and finding that all reasons direct to its original region orientation . therefore it is judged that the bottleneck of its developmen t is the regional orientation and its dominant strategy is regional strategy instead of industry strategy
本文试图构建区位战略理论，并以位居成都东郊工业区的前锋集团公司为研究对象，从分析企业外部环境和内部能力着手，分析制约企业发展的主要缺陷和漏洞的成因，发现其成因均指向企业原有的区位定位，得到企业发展的瓶颈是企业原有的区位定位，进而确定前锋集团公司发展瓶颈的归属是区位定位，于是判断出企业的主导战略是区位战略而不是行业战略。 |
| 6. | With china entries wto and the big international media groups go into china , the china television medias are meeting extreme market competition . the increasing of the numbers of tv channels and tv programs makes the tv audience more and more critical , so the domestic tv industrial is forced to make their own dominant strategy to adapt to the competition under the conditions of market economy
随着中国的入世，国际传媒巨头们的不断涌入，我国的电视传媒业正面临着前所未有的市场竞争；一方面电视台(频道) 、电视节目(栏目) ，无论是形式还是数量都在大幅度增长，观众选择范围也越来越广泛。 |
| 7. | This research is expected to use the detailed data to discuss the signification of the application rating measurement to tv dominant strategy . the first chapter gives the research purpose of this thesis and the definitions of related conceptions , and the history of rating measurement in domestic and oversea is reviewed in the second chapter
本文首先试图通过较为详细的数据材料，从收视率调查现实状况入手，进一步深入探讨收视率调查在电视媒体优势策略的应用，以及收视率调查对电视媒体优势策略的影响及意义。 |
| 8. | If the dominant strategy is regional strategy , i try to find the most favorable location to better the enterprises " competitive ability and apply the regional strategy by the propping of deliberate planning , the function escalation , organization structure and the culture of the enterprises
如果主导战略是区位战略，则运用寻优推移的方法，找到有利于提升企业竞争力的最佳区位，并通过企业的计划、企业职能级战略、组织结构和企业文化的支撑进行企业区位战略的实施。 |
| 9. | The conclusions are : under the case of monopoly , the enterprise has the ability to delay the investment , thus it can take the advantages of option value brought by uncertainty to select the optimal timing of investment in each phrase flexibly ; under the case of competition , enterprise will select the optimal investment timing by comparing the tradeoff between the benefits of option value and the strategic lost of competitor ' s preemption , because preemption of competitor will reduce the ability of enterprise to delay investment comparing with the case of monopoly , the enterprise usually invests early , hi the meantime , by comparing the outcomes of investment cooperation in the r & d phrase with that of competition , we can conclude that r & d investment cooperation is pareto dominant strategy , since enterprise can fully take advantage of the option value brought by uncertainty , and thus enhance the flexibility of decision - making
得到的结论是：在垄断情形下，企业具有延迟投资的能力，因而企业可以充分利用不确定性带来的期权价值，在创新投资的各阶段根据不确定性信息的获得灵活地选择最优的投资时机；在竞争情形下，企业延迟投资的能力受到局限，由于害怕竞争对手的占先，企业为了获得占先效应，会考虑竞争对手的行为对自己的影响，通过在不确定性所带来的期权价值与竞争对手的行为所带来的战略价值之间进行权衡，来选武汉理工大学博士学位论文择最优的投资时机。与垄断情形相比，一般企业会提早投资。同时通过分析说明，竞争企业间通过在创新投资的研究与开发阶段进行合作，可以使两家企业充分利用不确定性带来的期权价值，增强决策的柔性，结论说明，合作创新投资是两家企业的帕累托占优策略。 |
